At Egg Farmers of New Brunswick (“EFNB”), we are committed to protecting your privacy and support a general policy of openness about how we collect, use and disclose your personal information.
What Personal Information We Collect
When you visit our Website, we may collect certain personal information from you, including the following:
Contact information (for example, your name, street address, city, province, postal code, e-mail address, telephone number and fax number).
If you decide to enter one of our contests, sweepstakes or promotions (or of a contest partner of ours) in addition to your contact information, we may also collect the following personal information from you directly or from that partner:
Demographic information (for example, your age, birth date, occupation, lifestyle, household information and egg-related and other consumption habits).
We also collect certain, limited personal information from you automatically when you visit our Website, such as the IP address of your computer, or other general information provided by your browser relating to your use of the Website (for example, Website pages that were accessed, or the time of the Website visit).
How We Use Your Personal Information
Your personal information will be used only for the purposes for which you provide it to us, as outlined in this Policy.
These purposes include sending you, by way of e-mail or mailings, materials that you have requested such as newsletters, updates, recipe books, health and nutrition tips, educational materials and other information items. You may ask us to stop sending you such materials at any time. We may also use your personal information that you have provided to us to gain a better understanding of egg-related consumption habits and to improve our Website and our educational and information materials.
The personal information that you provide to us through contest and sweepstakes entries may be shared with EFNB’s marketing and promotions agency for the sole purposes of administering the contest or sweepstakes and to generate aggregate research about egg-related consumption habits.
When We Disclose Your Personal Information
We will not sell, license, trade or rent your personal information to or with third parties.
A limited amount of a contest or sweepstakes winner’s information (for example, first name and city and province of residence) may be posted on our Website but only after we have obtained the winner’s explicit consent to do so.
EFNB reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
Knowledge and Consent
EFNB collects personal information about you only with your knowledge and consent. We will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought once again after the information has been collected (for example, if we want to use your personal information for a purpose not previously identified to you).
The form of consent that we seek, whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of personal information beyond that which is required to fulfill the purposes for which the information is being provided by you. However, your voluntary provision of additional information helps us to improve and expand the educational and information services that we offer and to conduct research about egg-related consumption.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us.
How We Protect Your Personal Information
EFNB makes all commercially reasonable efforts to ensure that the personal information that you provide to us is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives. In addition, EFNB employs generally accepted information security techniques, such as firewalls, and access control procedures to protect personal information against loss and unauthorized access.
Retention of Your Personal Information
EFNB retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected and to comply with applicable laws.
For example, the information that you provide to us through contest and sweepstakes entries is retained only for the duration of the contest and any further period reasonably required to generate aggregate research about egg-related consumption. When you provide information about egg consumption or related matters, we aggregate the information before using it for research purposes, and do not retain your personal information once aggregation is complete. The information that you provide to us when you request materials from us is retained only for as long as is required to process your request.
Accessing and Updating Your Personal Information
Upon your request, we will make all commercially reasonable efforts to make the personal information that we hold about you available to you. In certain limited circumstances, such as where the information is prohibitively costly to provide, the information contains references to other individuals, or the information cannot be disclosed for legal or security reasons, we may not be able to make all of the information that you have requested available to you. You may request access to your personal information by contacting us.
You can help us maintain the accuracy of your personal information by contacting us and notifying us of any changes to this information.
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Egg Farmers of New Brunswick
Egg Farmers of New Brunswick is established under the Natural Products Act of New Brunswick.